ABOUT US: Your Partnering Partner

We have worked in and lead alliance and channel organizations for some of the largest companies in the world and for more modest sized companies.  We have restructured programs, managed individual partners, led marketing and operations for billion dollar programs.  Over this time we developed, used, and refined a simple, yet robust 6-Step process – the ProPartnering Methodology – to ensure consistently exceptional results.

We work the way you want us to – providing support behind the scenes, working right alongside your team, or stepping out front and taking full responsibility for the results.  When we leave, we leave behind processes and tools that allow you to further increase your partnering productivity.

Success in partnering isn’’t easy - after many years of work,the overall failure rate for business alliances is still very high.  Our flexible set of services can be adapted to different circumstances and needs - all aimed at putting and keeping our clients among those delivering successful results through partnering.

David Erlenborn, Managing Partner

Joy Wodziak, Managing Partner

Joy Wodziak joined ProPartnering in 2010, and brings over 20 years of experience, from both the client and client-services side of the business.  She has a firm belief that partnering success starts with a keen understanding of the targeted customer.  Joy believes, although our 3-D partnering concept balances the product, market and people elements of partnering, success rides on understanding the needs of your market and how your partnership meets those needs better than the competition.  Without this, you end up wasting precious time and scarce money, and being part of a failed partnership.

Before joining ProPartnering, Joy Wodziak worked in the communications industry in a variety of roles in strategy, business planning, marketing and product management.  Most recently,she was responsible for developing the global offer strategy at Avaya Global Services (revenues of approximately $2B), and forged service related partnerships for the mobility strategy.  Prior to that, Joy partnered with ProPartnering founder, David Erlenborn, at Lucent Technologies in a variety of channel strategy initiatives.

Early experience at an international, business-to-business consulting firm developed Joy’s core understanding of how to select, work with and efficiently grow market share through a broad array of channels and partnership types.  As a Managing Consultant, Joy was responsible for business development and client account management in Europe and North America, and for solving her client’s strategic and tactical problems, on-time and on-budget.

INSIGHTS: ProPartnering Essentials

Practical partnering insights… The Uncommon Essentials of Partnering

ProPartnering Essentials is a free, bi-weekly series of quick-to-read emails that provide strategic and tactical insight to improve your partnering knowledge and skill.

Often unconventional and always thought-provoking.