Explore scenarios that reflect your situation; find yourself in these pages. Try the recommended steps. If you need help, we have workshops, programs, and services that complement your efforts. When the pressures of fire drills and the urgencies of delivering results today leave little time for the foundational work that prevents tomorrow's fires, we provide infrastructure support that allows you to focus on reaching your possibilities.
Scenarios
The partnership held great promise, but when new leads didn't start coming in we all started getting upset. How do we turn this around? How do we avoid this happening again?
So I Have To Manage Our Partners Too!When responsibility for managing partnerships suddenly drops in your lap after an organizational change, you begin to see all sorts of problems. It's imperative these relationships get managed correctly to get full value and avoid them turning into resource drains.
Can A Partner Really Help Me Close Sales?Go-to-market alliances should increase sales, but sometimes the new sales are elusive. The key is ensuring that your partner's sales people understand what you need them to do, and they want to do it.
How Do I Turn This Around?I've never run an alliance, let alone an entire alliance program. They think I can deliver results, but they thought my predecessor could at one point as well. Where do I start; how do I turn this program around?
More >>Articles
Growing companies often ally with industry leaders for rapid growth and success. But large companies can drain resources and frustrate smaller partners. Some small companies figured out how to work with the larger companies and reap the rewards.
3-Dimensional Partnering
Partnerships overwhelming fail for the same reason - an unbalanced attention to the three dimensions of partnering. Understand these dimensions and how to bring balance to your alliances and you alliance results will soar.
More >>Seminars
Alliances can wither and disappear in tough times, or serve as a lifeboat. Discover new insights from alliance leaders who led explosive alliance revenue growth during collapsing markets.
Leading an Alliance TeamDiscover new ways to address the unique challenges faced by alliance team leaders. Work with fellow alliance leaders to design specific actions that will show results in your program within the next 90 days.
More >>Services
Partnering with a behemoth is daunting, with plenty of wasted effort, if you don't have excellent insight into their organization. You need the insight uniquely gained as a successful partner.
Partnering Ready™ WorkshopTaking internal stakeholders through a structured discussion of market strategies and partnering needs produces the role clarity and alignment critical to successful alliances.
Joint Business Planning WorkshopThe joint business plan does more than describe where partners are going together; it defines each person's role, how they will be equipped to play the role, and how they will profit, personally.
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